The Birth of a New Company

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One of the things I love about running my own business (and life really) is that in two or three months, you can find yourself doing something you never would have expected.

This happened to me once again recently, and I'm announcing today a new company I've started named Duarlander. I had no idea two months ago that I would be doing this, but here I am, starting my second company. So, how did this happen?

Readers of this blog know that Ideal Project Group just recently launched our first internal product called GoFind!, which is a mobile application for the Android Operating System. While we were working on the project, we noticed there were some minor differences in the way the application would work on the G1 vs. the myTouch - both phones that run Android. There were a couple minor bugs that needed to be fixed, but that only appeared on the myTouch. In most cases the bugs were very minor, but when present caused the application at times to not even open.

I thought to myself, how am I going to know if this application works on all these other devices that are coming out? Then I thought, everyone that's developing applications for Android is probably going to have this question. That's when I decided to start Duarlander.

Duarlander is an application testing business where we'll test Android applications for developers on every device. We have purchased every Android phone that's been released in the US, and we'll continue to do so as more devices become available. I hope that at some point we'll also buy devices that have been released in other countries, but for now we're starting with just the US market. You can learn more about Duarlander by checking out the website.

I don't know of course what's going to happen in the long run. Is it possible Android 2.0 is going to solve all these issues? It's possible, but I suspect as handset manufacturers continue to customize the User Experience, differences in the way some apps work on various phones will continue to persist. Either way, I feel this business has very real potential and I wanted to give it a go.

I'm also trying something somewhat unconventional with the launch of the business. I honestly have no idea what we should be charging for the service, so I'm not going to pretend I know. We're going to offer our services for free for a little while, and in exchange we're asking the Android community to answer two simple questions:

1) How much should we charge?
2) How much would you be willing to donate today?

We're going to take these two pieces of information and determine our pricing structure in about a month - unless it becomes clear sooner than that. In the meantime, if you're a developer shoot us an email to get your app tested on all the devices that have been released so far. I'll keep posting updates about the business on this blog, and hopefully we'll have exciting news to share in the coming weeks.