Podcast Episode #9: Nate Kontny of Inkling Markets

I had the pleasure yesterday of Interviewing Nate Kontny, one of the founders of Inkling Markets, and co-creator of Tgethr and CityPosh, for my latest podcast episode.

Nate is one of my favorite bloggers, super intelligent, and a really nice guy to boot.  I had a blast talking to him about starting projects, running a business, and the creative process that goes into building software and writing great blog posts.

As always, you can listen to the podcast right here (just give it a moment to load), or by subscribing to the podcast in iTunes.

You can follow Nate on his personal blog, the Inkling Markets Blog, or on his twitter handle.

Thanks again for the time Nate, it was great talking with you!

Lastly, thanks to the Smashing Pumpkins for making their music available. I used "Lightning Strikes" as the intro and exit music for this episode.  You can check out what they're working on at their site SmashingPumpkins.com

 

Anti-Idol

One of my guilty pleasures is watching American Idol. I like it, not even necessarily because of the music, but because of the competition of it all.

I love watching people compete for something they care about so much. It's the same reason I like the Olympics, and the playoffs of pretty much any sport. Watching people compete is something that really gets me going.

What's fascinating though is that the world we live in today is actually the complete opposite of the one in which American Idol thrives. And you can understand the power of the internet and the way it works by simply looking at it as the antithesis of American Idol.

Idol is all about getting through the gatekeepers, just to get a chance to reach your audience. First you audition in a city with tens of thousands of other people. If you make the gatekeepers happy in that round, then you get to go to Hollywood to try and get through the gatekeepers again.

Then, if you get through those rounds, you're given a chance to perform directly in front of your audience, but not without the gatekeepers first having the opportunity to influence what they think about you with their commentary.

Then, as you progress through the rounds, you actually have to start doing things that are going to displease your original fans, the ones who got you this far, because you need to start appealing to a wider audience.

Stay too unique, don't get enough mass appeal, and you're gone.

What kills me is that every single person that made it through their first audition, and likely a lot of people that didn't, could probably make a living by singing if they were willing to spend a lot of time, energy and work building an audience on their own.

Yet they willingly give the gatekeepers full authority over whether they're going to be "successful." And in the end, even if they do win, they are sort of owned for a while by a record company. Maybe great. Maybe not.

There's nothing inherently wrong with wanting to be "American Idol" of course, but only if the people that are competing look at it as one of the many things they're doing to build their audience.

I don't know, but I would suspect a large majority of people that get booted from the show end up feeling like they have to give up. As if they've missed their one big chance and now they have to alter their dreams.

Nonsense.

Instead, each of us has the opportunity to bypass all the gatekeepers and go directly to our would be fans. Of course, there's no pre-built mass audience. There's no machine interrupting the people we want to reach in hopes they'll pay attention. There's no overnight success. No-one, let's repeat this a few more times, NO ONE, becomes an overnight success on the internet.

Instead, in the Anti-Idol world, things need to be curated, cared for, refined, and built slowly over time. But the result of those efforts, if one is able to persist, is a solid foundation upon which an entire career can be built.

I hope the people that audition for American Idol know this. Because as easy as it is to make fun of the show, there are real people, with real talent, with real dreams that are trying to do something with their lives when they audition for the show.

And that should be celebrated. Because putting ourselves out there, taking a risk, and having the guts to share our creations is exactly what we need to do.

But we don't live in a world of gate-keepers. Not anymore. Not unless we choose to.




Introducing Notifire 2.0 and SignalKit

Last Friday, I launched version 2.0 of Notifire, the web based application I launched back in June. Along with this new version, we're also launching a new product, under which Notifire is going to live moving forward, called SignalKit.

The idea behind SignalKit is that it's a suite of tools designed to work specifically with the products made by 37signals.

Those of you who have been reading my blog for a while know how highly I speak of them, their products, and their books. I'm really excited about what we're doing, and you can check out the first post launching the SignalKit product over on The SignalKit blog.

I'm collaborating on SignalKit with a company called Braintrust & Co, founded by a guy named TK (Tawheed Kader). This name might sound familiar to you, as I mentioned him in a post looking back on 2010. I'm extremely excited to be working with TK, and his involvement allows us to take this idea to an entirely new level.

By working together, we're both going to be able to focus on the things we're great at, play around in the things that we're interested in, and hand off some weaknesses we'd rather not work on. (Hey, it's cool, we all have them.)

I, for example, have learned there is a certain depth inside a controller that I'd rather not go.

I'll be acting as a sort of product owner & designer. I'll be working on which tools we should be building, how they fit in with the 37signals products, and how they would make sense to core groups of 37signals users. I'll be working a lot on the User Experience and making sure that things flow the way we want in and out of the various tools, and that our apps are interacting with the 37signals applications in the right way.

TK will be focusing on what he's great at. Building out awesome prototypes, integrating with others - like payment systems, messaging systems, etc., - and moving in stages towards a more refined product.

It would be very difficult for me to overstate how happy I am to be working with TK on this, and I'm really looking forward to a lot of great things.

I hope you check out what we're working on and I'll be sure to keep you posted. And don't forget to check out the SignalKit blog - where we'll be posting about what we're building, what we're thinking, and what we're learning.



Freedom?

I won't pretend to know every detail about the events leading up to the riots in Egypt right now. I don't. What I do know however is that some of the same themes that have been played out before are being played all over again. This time though, shining a brighter light than ever in recent memory on the hypocrisy of the American government.

As the people of Egypt take to the streets demanding the removal of their dictator, President Mubarak, President Obama, Nobel Peace Prize winner and supposed agent of change, sits in the White-House holding back the very thing America claims to stand for. Freedom.

The problem, of course, is that America does not support freedom in the Middle East. Not unless it comes with our soldiers, our politicians, our guns, and our bombs so that we can shape the outcome. Freedom that we can't control is considered a danger to our national interests.

And herein lies the challenge for our country. We are faced with the truth that while our soldiers are dying in Afghanistan and Iraq, supposedly in the name of spreading and protecting freedom and Democracy, our president could hep liberate a nation with nothing more than his words. And yet he remains silent.

Remember when those of us who supported Obama believed that yes, a President could make a difference with words? Turns out we were right. If only the man we supported would live up to the hope that he created.

Our Nobel Peace prize winning President cannot decide yet whether he should support the millions of people marching in the streets of Egypt so that they might be free, or whether he should help Mubarak retain power, as long as there is "meaningful change."

As if you can win a game of chess without taking out the king.

His indecision no doubt lies in the reality that indeed, a free Egypt might be terrible for America, and the American people. Maybe. Maybe not. We have no idea because we have no idea who would be in power. Scary.

The truth is, we cannot claim to support democracy, without supporting the Egyptian people. And we will no longer be able to pretend that the wars we're fighting have anything to do with freedom or democracy.

While I was writing this I came across this quote from Thomas Paine:

Those who expect to reap the blessing of freedom must,
like men, undergo the fatigue of supporting it.

It seems to be pretty relevant to America right now, and whether we're going to support the Egyptian people.





Podcast Episode Eight: Foiled Cupcakes

In my latest podcast, I interviewed Mari Luangrath of Foiled Cupcakes, a gourmet cupcake delivery company based in Chicago.  Over the course of about a year, Mari has built a fun, profitable, growing business without a storefront; leveraging Twitter and Facebook to get the word out about her company.

Big thanks to Mari for sharing some of what she's learned along the way.  You can check Foiled Cupcakes out at http://foiledcupcakes.com and follow Mari on Twitter at @foiledcupcakes.

You can listen right here in the post, and of course, subscribe to the podcast in iTunes as well.
Thanks again Mari!